“There were never such devoted sisters.”
Growing up, we were just a couple little poor kids but didn’t even know we were. My parents hustled day and night literally to give us the world! They had big dreams, and they shared every one of them with us. My mom wrote in her journals about a sweet shoppe named Yowza, where everyone of every age would have a place for fun. After years of dreaming, Mom and Dad opened Yowza in 2014!
Beauty is Paine was born when we were just 12 and 13 year old’s. We envisioned a shop for EVERY style of girl! Growing up and fitting in is hard enough, you should be able to access fit and style with ease. Every one goes through phases, and we certainly did, but we did it together. From tom-boy to prissy, from punk to prep, goth to neon cowgirl…we’ve dabbled in just about all!
We aren’t a one size, one style fits all society… We are the Great American Melting Pot! (School House Rock - America Rocks reference). Welcome to our beautiful little melting pot!
With Love,
Kelcie Arana & Karleigh Paine
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